Simon Mueller co-founded The Future Society (TFS) in 2014 at the Harvard J.F. Kennedy School of Government, where he was a BCG Fellow.

He is co-founder and CEO of Mantaro Brands, a tech-enabled buy&build platform for digital-first e-commerce brands. Before that, Simon was a Senior Principal at the Boston Consulting Group in Berlin, Boston, New York and Los Angeles, where he focused on technology and industrial clients. Simon is also the author of The Decision Maker’s Playbook, a Financial Times Press bestselling book on decision theory and mental models. Simon holds a Master of Public Administration from Harvard University and a Master of Business Administration from the University of Mannheim, Germany. He lives in Boston, MA.